Floral Street is a new chic british perfume brand. I headed to their flag-ship store in London’s Covent Garden to sniff myself towards a new favorite perfume for spring. Everything from packaging to the shop and everything in-between is beautifully designed and insta-friendly. I normally only write about totally natural, clean products but I want to give this brand a big applause because the packaging is totally eco-friendly! The secondary box holding the perfume bottle is totally biodegradable, made from recycled paper packaging and held together with a bright coloured band perfect to use as a hair tie! The body products might look like they come in bog standard plastic tubes but the sales person told me they are also biodegradable and are made from sugar! The beauty business have been shockingly slow in coming up with eco-friendly packaging, so this company gets a big thumbs up!
I liked almost all of the eighth different fragrances, but I liked the Ylang Ylang Espresso a little bit more, so that was the one I bought 🙂
They all come across a bit “What you spray is what you get” if that makes any sense? I didn’t find they developed on the skin as they day passed. This is not a criticism at all just an observation. This is the same feeling I have when I use Byredo’s perfumes and as it turned out the perfumer Jerome Epinette also developed thirteen of Byredo’s scents.
The selfie seating outside. Genius!